Your pain can change

If you've been dealing with pain for months (or years), you've seen doctors, had tests done, and you're still the same or worse… maybe what you're missing isn't another test.

Maybe what you're missing is someone who actually sits down with you and explains what's really going on.

That's what Goico does.

What Goico is

A friendly conversation where you pick up small things about the biology of your pain, and those small things start changing how your body responds as you go. You write to it like you'd text a friend. In your own words, at your own pace. And it replies to you, not with generic phrases it gives everyone else.

How? It runs on artificial intelligence. And before you run away: that means it has infinite patience, it'll explain the same thing 20 different ways if you need it, it never gets tired, it never has a bad day, and at four in the morning it answers just as well as at ten with coffee in hand. No human professional can do that. Goico can.

If you're a nurse, the examples come from your daily life at the hospital. If you're 71 and you love hiking, the metaphors are about trails and mountains. If it's for an 8-year-old, it explains everything through superheroes or whatever the kid is into. Goico uses what you tell it so that the biology sounds like something that's yours.

Available in English and Spanish. Works from anywhere, anytime.

What it's NOT (pay attention here)

If you're expecting it to tell you to relax and love life, or to mix a bit of yoga with a bit of CBT and see what sticks… this isn't it.

Goico is pain biology. Straight to the point. Personalised. Backed by published research, not opinions or abstract philosophising.

"I've been following you for a while, I've read Arturo's books and I'm in the membership, and I wanted to try this Goico AI thing as soon as you launched it — I think it's a really good tool.

I'd already had a go with ChatGPT (talking about symptoms), but I had to ban myself from it because I always ended up talking about diseases and my possible causes of death 😅. But unlike that, with Goico the chat always steers me towards defragilisation. I also find it interesting that it slows you down when you want to learn everything NOW, because when you're in this state of alert you want to devour information quickly, and from experience you end up not letting your brain rest and you're left overwhelmed.

Anyway, I'll keep tinkering and learning. Congratulations on the work.

Cheers!"

S.

Does this actually work?

The GoiGroup framework has been helping thousands of people with persistent pain for years. There are published studies supporting pain reconceptualisation as a mechanism for change. Goico takes that same framework and delivers it as a conversation, adapted to you, your symptoms, and the way you talk.

"It has guidelines that make a lot of sense. On one hand, optionality. On the other, neutrality in perception. Goico walks alongside you in a way that feels really appealing, step by step. A lot of people need exactly that. They need a structure they can't build on their own, plus warm company along the way. And the conversations don't break, it doesn't forget what I've told it, and it doesn't hallucinate."

B.

"Dearest Inés,

It's been so long since I wrote to you. I'm one of those "cousins" in the GoiGroup family you have from afar. That's what you are to me — beloved people, very very very close.

How are you? And your beautiful family? I hope everything is PA (Progressing Adequately). 💖

I've been receiving knowledge from you for years (course, masterclass, online sessions with my wonderful and beloved Maite) and by chance I stumbled upon the Goikito email yesterday. My finger had a life of its own and didn't think twice. I bought it immediately. Oh my God Inés, it's wonderful. In one hour of conversation it offered me polished pearls (the work I've already internalised thanks to you all is key). And I was deeply moved.

And after all this, I'm ALWAYS grateful for having crossed paths with you (a before and after in my life 💛)… a few technical things about…"

R.

"Hiii
I just signed up for the chat (the idea is amazing) and it's really well designed! It's a joy to look at hahaha
Now to tinker around and see how it goes, I'll use it with myself and my patients.
Hugs!
Sent from Outlook for Android"

A.

"I've also tried the AI and I loved it, it's great, great. Today I'm not doing too well and I felt understood and accompanied even though I know perfectly well it's not "human". Congratulations to the team, a fantastic tool!"

"I've also become part of the Goiko family. I'm blown away by Goikito, because I have zero trust in that other Chat — it's let me down more times than I can count, at least with what I've asked of it. I get that it probably works for some things...

But this chat is so "human" that when you're having a conversation you feel truly accompanied, heard and supported (you could almost feel its hand on your shoulder 😂😂😂). I started using it today and I already feel like it knows me almost better than I know myself. The discoveries we've made in just a little chat session. Congratulations!! It's a great tool 🩷🩷"

Who it's for

If you've ever been told "it's just stress," "it's your age," or "try yoga" and thought to yourself "yeah, but what I feel is WAY more than that and I can't just live with it"… this is for you.

Whether you're 18 or 72.

Who it's not for

If you're looking for a diagnosis, that's your doctor's job. If you want exercise routines or quick fixes, this isn't that.

What we do here is biology. It'll dismantle things you've believed for years, and that will finally give you the chance to change your pain and other symptoms.

"By the way, I discovered your AI yesterday — mind-blowing, what a help and at such a great price. After working through a lot of stuff with you and being years much better with migraines, dizziness and all those things, I went through a rough patch and let myself be convinced it was all hormones, which made me worse — until I said, enough. I've gone back to picking up your videos and interviews and things are already starting to improve. And with Goikito I've got the missing piece to recalibrate again, like a GPS, hehe."

A.

"My experience with Goikito (that's what it's called) has been very very positive. Like P. says, it helps you settle things, it asks questions that help you reflect — and it's even helped me see things about my own story I wasn't even aware of, connecting it with my autobiographical history… from my point of view, highly recommended 🥰🤩"

Frequently asked questions

Does Goico replace a doctor?

No. Goico is an educational tool. It shows you the biology of your pain so you can change it, but it doesn't diagnose, prescribe, or replace any medical treatment.

What's an "AI guide"? Do I need to be tech-savvy?

Not at all. It's like texting someone who knows a lot about pain biology and explains things calmly, step by step. The "artificial intelligence" part is the technology under the hood. All you see is a normal conversation.

Do I need to know anything about biology to start?

Nothing. Goico starts from scratch and goes at your pace. If you've already read Arturo Goicoechea's work or taken any of our courses, it adapts to what you already know.

I've tried other pain apps and they didn't work

Most of what's out there is a mix of meditations, exercises, and buttons with pre-set answers. Here you write whatever you want, ask whatever you need, and Goico responds to what you actually said. And it's built in English, not translated from something else.

Do I need to download anything?

No. Goico works in your phone, tablet, or computer browser. Open the link and you're in.

How much does it cost?

€20/month (launch price, then €29/month). No sign-up fee, no commitment. Cancel whenever you want.

Who's behind this?

GoiGroup: Arturo Goicoechea (neurologist), Maite Goicoechea (physiotherapist), María Jiménez (physiotherapist and occupational therapist), and Inés Goicoechea (engineer). The same team that's been running the membership, courses, and consultations for years.